Saturday, October 11, 2008

Changing Tides

You may have noticed a change on our website. No? Well, what we have decided to do going forward is show stock levels of our jewelry in inventory. Once those are sold out, they will no longer appear on our website. There are a couple of reasons for this change. As you know, Shauna and I make every piece of jewelry by hand. We are not in the business of mass produced jewelry; there's enough of that out there, don't you think?

We have so many ideas for new pieces and it's easy to get caught up making the same ones over and over again. Since it's only Shauna and myself, it's easy to understand that we want to focus on moving forward with new ideas instead of becoming stagnant. We have certain pieces that we will continue to make but we want to allow ourselves more time to be creative.

With this in mind, we will be presenting our jewelry as collections or limited edition pieces. This will allow our creativity to flow more freely and present to our loyal customers a larger selection of jewelry to choose from.